Positive result of the World Month Measurement in Colombia
The first conference was about: The Measurement and Communicative Excellence. During 2 hours students of Social Communication of Santiago de Cali University, learned the importance of research and innovation for demonstrating the value of communication in companies.
In addition, T&E developed a workshop about The Latest Trends in Measurement and Evaluation of Communication. During this conference students and graduates of Autonoma de Bucarmanga University learned about the latest trends in corporate communication measurement, emphasizing the version 2.0 of the Principles Barcelona.
Finally, Germán Caicedo led a webinar about the Methods of Measurement and Evaluation of Communication Crisis. The conference was based on the situational theory of crisis communication Timothy Coombs, allowing highlight five variables for classifying scientific way to measure and evaluate communication in crisis.
Month Measurement World, was organized by the International Association of Measurement (AMEC). This is an academic space for corporate communicators around the world; this event offer the guidelines to be considered in measuring the value of communication.
